You can never go wrong with blue. There are so many wearable shades, every guy looks brilliant in it – it’s the one colour that suits everyone.
Go for Best In Category. For shoes I like Trickers and O’Keeffe. For a technical jacket, Patagonia, Rab or Canada Goose. For a coat: Gloverall or Barbour. For suiting: Richard Anderson, Richard James or Thom Sweeney. For high street basics: Reiss.
Go to the specialists. I don’t believe that any one brand is the best at everything. It’s the equivalent of seeking out a specialist butcher or cheesemonger or wine merchant rather than getting absolutely everything at a supermarket.
Start from the bottom up. Shoes are the foundation of a look. Build the rest of your outfit from them.
The trick to incorporating colour is in pairing a strong and interesting colour (such as red or electric blue or green) with a more classic, safe colour (such as navy or charcoal grey).
Dress for versatility. You need to be able to fit into lots of different environments and not feel out of place – so you’d be just as at home in the pub as you would be in a swanky cocktail bar.
Leave the house feeling good about what you’re wearing. I specialise in making deconstructed clothing – it’s elegant and fashion-led but it feels casual, easy to wear, simple to combine with other things and you feel good in it.
You can tell a lot about a man from his fingernails. Don’t chew them. Keep them clean and tidy.
Look after yourself. If you keep fit and stay in good shape, clothes will always look better on you. An expensive outfit on a fat man will look worse than a cheap outfit on a fit man.
How to conduct yourself is vital. It comes through to people, how you speak to them, how you shake hands, whether you can look people in the eye. You can put someone in a beautiful Huntsman suit but if they behave loutishly, it throws the whole thing out.