One of the more successful eBay success stories was written by Bobby Cave, an insurance broker who bought the tiny town of Albert, Texas – population of only five residents – for the low, low price of $216,000. After purchasing the town in 2004 on eBay, he pumped about half-a-million dollars into his new investment to make it more attractive to potential buyers.
Three years later, he put Albert up for auction on eBay again. This time, the bids ended up landing in the millions. The new owner won the auction for $2.5 million, netting Bobby more than a million dollars in profit.